If your feed has filled up with countdown posts, here’s why: BOTOX Cosmetic Day returns on Wednesday, Nov. 18. If you’ve been searching for Botox NYC prices, comparing Botox with Dysport, or wondering whether now is the time to try wrinkle reduction, this guide covers how the deal works, what it does and doesn’t include, and what treatment looks like at The Bodie Co on West 28th Street.

What is BOTOX Cosmetic Day?

According to the AbbVie/Allergan Aesthetics press release announced on Oct. 28, BOTOX Cosmetic Day is held every year on the third Wednesday of November. This year it falls on Nov. 18. Starting at 9 a.m. PT, while supplies last, Allē members who buy a $50 gift card get a second $50 card free. You can use the cards yourself or give them as gifts, and they’re redeemable for future BOTOX Cosmetic treatments with participating Allē providers.

NewBeauty notes this is the event’s eighth year and that the offer starts at noon ET. It also points to a second November offer: Allē members who refer a friend get $50 off a qualifying treatment, and so does the friend, if the friend joins Allē and is treated between Nov. 1 and 30. There’s a limit of one referral offer per member. NewBeauty’s practical advice is to join Allē before the 18th, check that your injector participates before you buy, and remember that you don’t need to book a treatment on the day itself.

What the evidence says, and what it doesn’t

It helps to be clear about what kind of information this is. Both sources are promotional or consumer-lifestyle pieces, and the AbbVie announcement is the manufacturer’s own press release. Neither is clinical evidence. A few points follow from that:

• The deal is brand-specific. It applies only to BOTOX Cosmetic at participating Allē providers. It doesn’t cover Dysport or other brands, and the gift cards are for future treatments.
• “Botox” is often used for the whole category. NewBeauty explains that neurotoxins “temporarily relax the muscles behind expression lines,” and lists Xeomin, Dysport, Daxxify, Jeuveau and Letybo as other options alongside Botox.
• There’s no head-to-head verdict here. Neither source compares brands on onset, spread or dosing, so we won’t claim one is better than another. The right product for you is a conversation with your injector.
• Results are temporary. The muscle relaxation wears off over time, which is why maintenance is part of the picture.

A gift card can make treatment more affordable, but it shouldn’t be the main reason you choose a product or a provider. Whoever you see, make sure treatment is given by a licensed, qualified injector using authentic product.

Botox NYC at The Bodie Co: how wrinkle reduction works here

Our wrinkle reduction treatment with Botox or Dysport uses a purified neuromodulator, such as Botox, Dysport or Jeuveau, injected into targeted facial muscles. It temporarily blocks the nerve signals that cause repetitive contractions, so the treated muscles relax and existing expression lines soften. At The Bodie Co, providers use a micro-droplet precision technique, with the aim of softening lines while preserving natural movement.

• Treatment areas: forehead lines, frown lines (the glabella, or “11s”), crow’s feet, bunny lines on the nose, lip flip, and masseter / jaw slimming.
• Time: about 30 minutes, with roughly one hour of recovery.
• Discomfort: described as a light pinch.
• Units: typical treatments range from 20–50 units, depending on the area and your muscle strength. Your provider assesses and recommends a dose during consultation, before injecting.
• Timeline: initial softening typically begins within 3–5 days, with full results visible at around 10–14 days. A complimentary touch-up is available at two weeks if any asymmetry needs adjusting.
• Longevity: typically 4–6 months, depending on the product used, the areas treated and your metabolism. Quarterly maintenance is recommended.

Pricing starts from $150 per area. If you plan to keep up regular treatments, several of our memberships include neuromodulator units every quarter plus a member discount on additional services; see the membership page for each tier’s details.

Who it is and is not for

Wrinkle reduction at The Bodie Co is described as suitable from your late 20s onward, whether your goal is preventative or corrective. Starting before lines have deeply set may mean less product is needed over time, though results vary from person to person.

Realistic expectations matter. Neuromodulators work on dynamic lines, the ones caused by repeated movement. Lines linked to lost volume are a different concern, which is where dermal fillers may be a better fit, since fillers restore static volume.

Like any injectable, neuromodulators can have side effects. Commonly discussed ones include bruising at the injection site, headache, and occasionally a drooping eyelid or brow. The product’s official prescribing information sets out the full list of risks and warnings, along with situations where treatment isn’t appropriate, such as an infection at the injection site, pregnancy or breastfeeding. Your consultation is where your provider reviews your health history and determines whether treatment is suitable for you.

Frequently asked questions

Does the Nov. 18 deal apply to Dysport?

No. According to both AbbVie and NewBeauty, the gift card offer is for BOTOX Cosmetic only, redeemable at participating Allē providers. It doesn’t cover Dysport, Jeuveau or other brands.

Does The Bodie Co take part in BOTOX Cosmetic Day?

Our treatment page doesn’t cover Allē or BOTOX Cosmetic Day, so please ask us directly before you buy a gift card. As NewBeauty suggests, it’s always worth confirming that your injector participates first.

Which is better for me, Botox or Dysport?

Neither source we reviewed offers head-to-head data, so there’s no blanket answer. We use neuromodulators such as Botox, Dysport and Jeuveau, and your provider will recommend a product and dose after assessing the area and your muscle strength.

Will I look frozen?

The approach at The Bodie Co is conservative and precise, aiming to soften lines while preserving natural facial movement so you look refreshed rather than different. Results vary, and the two-week touch-up is there if anything needs fine-tuning.

Should I get Botox, fillers or microneedling?

It depends on your concern. Relaxers smooth dynamic lines, fillers restore static volume, and microneedling focuses on collagen stimulation. Some clients combine wrinkle relaxers with these on the same visit. A consultation is the best place to decide what makes sense for you.

Whether or not you plan around Nov. 18, the most useful first step is an honest conversation about your goals. Book a consultation for wrinkle reduction at The Bodie Co, 38 West 28th Street, and we’ll assess whether treatment suits you, which areas make sense, and what a realistic plan and budget look like.

This article is for general information and is not medical advice. Results vary; a consultation determines whether a treatment is right for you.